Here’s a guide on the best platforms to learn SEO, ranging from free resources to more advanced, paid options. Each platform has its own strengths and focuses, allowing you to choose the right one based on your learning needs and level of expertise.
Moz Academy
Overview:
Moz is one of the leading authorities in the SEO industry, offering a comprehensive set of tools and educational content. Moz Academy provides structured courses that cover everything from the basics of SEO to more advanced strategies.
Best For:
- Beginners and intermediates
- Learning keyword research, on-page SEO, and link-building strategies
Courses to Check Out:
- SEO Essentials
- Keyword Research Course
- SEO Competitive Analysis
Pricing:
- Free courses available
- Paid courses start around $49 each
Website:
Moz Academy
Ahrefs Academy
Overview:
Ahrefs is another industry leader in SEO, known primarily for its powerful SEO toolset. Ahrefs Academy offers free courses that cover various SEO topics, from keyword research to link building.
Best For:
- Beginners and intermediates
- Technical SEO and backlink strategies
Courses to Check Out:
- Blogging for Business
- SEO for Beginners
Pricing:
- Free access to all courses
Website:
Ahrefs Academy
Google Digital Garage
Overview:
Google’s Digital Garage offers free online courses that include SEO basics and digital marketing strategies. It’s a reliable place to learn SEO directly from the source (Google) and understand how search engines like Google work.
Best For:
- Beginners
- Understanding Google’s perspective on SEO
Courses to Check Out:
- Fundamentals of Digital Marketing (includes SEO)
- Getting Your Business Online
Pricing:
- Free
Website:
Google Digital Garage
Yoast SEO Academy
Overview:
Yoast is widely known for its WordPress SEO plugin. Their SEO Academy is ideal for anyone looking to learn SEO with a focus on content optimization, WordPress SEO, and more technical aspects like schema markup.
Best For:
- WordPress users
- Content creators and bloggers
Courses to Check Out:
- SEO for Beginners
- All-Around SEO Training
Pricing:
- Free for basic courses
- Premium courses start at $99/year for access to all courses
Website:
Yoast SEO Academy
Udemy
Overview:
Udemy hosts a variety of SEO courses taught by industry experts. It’s great for self-paced learning, and you can choose courses based on specific SEO skills like link building, technical SEO, or local SEO.
Best For:
- Beginners to advanced learners
- Specialized SEO topics
Courses to Check Out:
- SEO 2024: Complete SEO Training + SEO for WordPress Websites
- SEO Training Masterclass
Pricing:
- Courses start around $10 to $200 depending on sales and instructors
Website:
SEMrush Academy
Overview:
SEMrush is a powerful SEO toolset that offers a well-structured academy covering various SEO topics, especially related to competitive analysis, keyword research, and SEM (Search Engine Marketing). Their courses include certifications which can be a great addition to your professional credentials.
Best For:
- Beginners and intermediates
- Competitive analysis and technical SEO
Courses to Check Out:
- SEO Fundamentals
- Keyword Research with SEMrush
Pricing:
- Free
Website:
SEMrush Academy
LinkedIn Learning
Overview:
LinkedIn Learning offers a vast library of SEO courses and has content created by industry experts. It’s great for professionals who want to enhance their SEO knowledge alongside their marketing skills.
Best For:
- Professionals and businesses
- Those looking to integrate SEO with broader marketing strategies
Courses to Check Out:
- SEO Foundations
- Advanced SEO: Optimizing Your Website
Pricing:
- Subscription required (starts at $29.99/month with a free trial)
Website:
Coursera
Overview:
Coursera partners with universities and organizations to offer SEO courses that are more academic and detailed. Some of these courses are part of larger digital marketing specializations.
Best For:
- Beginners and intermediates
- Learners who prefer a structured, university-style education
Courses to Check Out:
- Search Engine Optimization (SEO) Specialization by UC Davis
- Digital Marketing Specialization by University of Illinois
Pricing:
- Free courses with paid certifications
- Courses start at around $49/month
Website:
HubSpot Academy
Overview:
HubSpot Academy offers free digital marketing and SEO courses with a focus on inbound marketing strategies. It’s ideal for learning how SEO fits into the larger context of content marketing and lead generation.
Best For:
- Beginners and intermediate learners
- Marketers looking to integrate SEO with content marketing
Courses to Check Out:
- SEO Training Course: Building Sustainable Traffic for Business Growth
- Content Marketing Certification Course
Pricing:
- Free
Website:
Backlinko (Brian Dean)
Overview:
Brian Dean’s blog, Backlinko, is widely regarded as one of the best sources for learning advanced SEO tactics. His in-depth guides and SEO training focus on actionable techniques like link building, content optimization, and increasing organic traffic.
Best For:
- Advanced learners
- Link building and content optimization strategies
Courses to Check Out:
- Backlinko’s SEO That Works (available through direct registration when open)
Pricing:
- Free blog content
- SEO That Works (premium course) is offered periodically at a higher price (over $1,000)
Website:
Income School – Project 24
Overview:
Income School’s Project 24 is a membership program focused on building a successful blog through SEO and content creation. It’s a practical, step-by-step approach that’s great for beginners who want to focus on niche blogging and organic traffic growth.
Best For:
- Beginners
- Bloggers looking for a community-driven SEO strategy
Pricing:
- Project 24 membership starts at $449/year
Website:
Income School Project 24
Conclusion: Best Platforms for Different Learners
- For complete beginners: Google Digital Garage, Moz Academy, Ahrefs Academy, HubSpot Academy
- For WordPress users: Yoast SEO Academy
- For intermediate learners: SEMrush Academy, Coursera, Udemy
- For advanced learners: Backlinko (Brian Dean), Income School’s Project 24
- For professionals and businesses: LinkedIn Learning, HubSpot Academy
By using these platforms, you can gain a thorough understanding of SEO from foundational concepts to advanced strategies, and tailor your learning to suit your goals.
