So, you’re looking to join the Impact Partner Program but got hit with a decline?
Frustrating, right? I’ve been there too.
You’re probably thinking, “What I did wrong, and how can I fix it?” No worries; let’s talk through it step by step, just like we’re chatting over coffee.
What’s the Deal with the Impact Partner Program?
If you’re running a WordPress site and want to monetize it, joining affiliate programs like Impact can be a game-changer. The Impact Partner Program connects you with some of the biggest brands out there, letting you promote their products and earn commissions. Whether you’re a web designer, a blogger, or running an e-commerce site, this could mean more revenue for your business.
But here’s the catch—getting accepted isn’t as easy as clicking “apply.”
If you’re like me, you probably applied, thinking you’ve got this in the bag. Only to be hit with the dreaded “Does not meet MPUA standards” email.
Yup, that’s the one.
So, What Are MPUA Standards?
MPUA stands for Marketplace Partner User Agreement. Basically, it’s a list of guidelines you need to meet to join the platform. These standards are there to ensure the program remains high quality for both partners and brands.
Let’s break it down:
- Traffic: Do you have enough of it? Many affiliate programs require a decent amount of web traffic before they let you join. Low traffic or sporadic engagement could be the reason for your decline.
- Website Quality: This is key. Your site should have professionalism and be easy to navigate. Are you running a WordPress website? Make sure it’s optimized, loads quickly, and isn’t cluttered with ads. No one likes a messy site, and neither does Impact.
- Niche Relevance: If your website’s niche doesn’t align with what brands on Impact are looking for, it’s probably going to be a hard no. If you’re running a website that’s too general, this could be part of the problem. Impact is looking for niche-specific content.
How to Turn It Around and Get Approved
Here’s the thing: you don’t have to give up.
I’ve got a few tips that can help you improve your chances and get that sweet approval from the Impact Partner Program:
1. Work on Your Website’s Appearance
First impressions matter. Make sure your website is designed well, functions smoothly, and gives off a professional vibe. A simple, clean design often works best. If your site is a mess, it’s time for a redesign.
If you’re a WordPress web designer, you’re already ahead of the game. But even the best of us need to check our site’s performance now and then.
2. Increase Your Traffic
Don’t panic if your traffic is on the low side. Start driving more visitors through SEO (Search Engine Optimization), social media, or even paid ads. The more visitors, the better.
Plus, if you’re already working with SEO, make sure your content includes relevant keywords like “Impact Partner Program” to increase visibility.
3. Build Niche-Specific Content
Impact loves niche websites. If your site is all over the place, narrow it down. Pick a niche you’re passionate about, and start creating valuable, specific content. If you’re a web designer, why not focus on content about designing websites, creating themes, or optimizing user experience?
Sprinkle in internal links throughout your site to other helpful pages. For example, link to your blog post about WordPress tips from your homepage. This makes your site more navigable, which search engines and visitors love.
4. Add the Legal Stuff
If you don’t already have a privacy policy or terms of service, add them. These legal pages show Impact you’re serious about your business. Plus, they’re a must for GDPR compliance.
FAQ: What You Might Be Wondering
Q: How long does it take to get approved by the Impact Partner Program?
It depends. If you follow the steps I’ve laid out, you can improve your chances. After reapplying, it may take anywhere from a few days to a week.
Can I reapply to the Impact Partner Program?
Absolutely. After you’ve made some improvements to your website, feel free to submit another application.
What if I don’t have a lot of traffic yet?
No worries! While traffic is a factor, focusing on quality content, niche relevance, and SEO can still help. Just make sure your site offers value to users.
Keep It Simple and Focused
If there’s one thing I’ve learned, it’s this: keep your website simple and focused.
If you’re a web designer, make sure your site showcases your work and the services you offer. Have a dedicated section for testimonials, portfolio pieces, and detailed descriptions of what you do. This not only helps with approval for the Impact Partner Program, but it’ll also convert more visitors into clients.
Final Thoughts: Don’t Give Up!
I know getting that decline email is frustrating, but it’s not the end of the road. Take this as a chance to improve your site, drive more traffic, and reapply.
Remember: Impact is looking for websites that provide value. So, if you’ve got that covered, you’re halfway there.
And once you’re in, the opportunities with the Impact Partner Program are endless. You’ll have access to big-name brands and the chance to start monetizing your site like never before.
Now go and crush it! You’ve got this.
